A great product without distribution is just inventory. Learn the comprehensive plan to position, rotate, and scale your brand.
Map of channels and margins
| Channel | Role | Key actions |
|---|---|---|
| On-trade (bars/hotels) | Build brand and rate-of-sale | Tastings, cocktail menus, bartender incentives |
| Off-trade (retail/stores) | Volume and visibility | Promotions, POP material, bundles |
| Digital/e-commerce | Direct profitability | Subscriptions, email marketing, remarketing |
| Specialized Marketplace | Reach and credibility | Listed on CompraChelas.com , reviews and content |
| Distributors | Geographic scale | Trade policy, trade marketing support |
Go-to-Market
- Definition of territory and goals by city/segment.
- Commercial pitch and product data sheet.
- Quarterly activation plan : tastings, events, partnerships.
- Inventory and logistics : lead times, security, and replenishment.
- Metrics : turnover by point of sale, margin, repurchase.
Compliance and best practices
- Labeling and NOM per batch per day.
- Clear contracts with distributors and importers.
- Responsible advertising and territorial restrictions.
Testimony
“By organizing channels and KPIs, we went from 12 to 48 points of sale and opened up regional distribution.” — Sergio T.
Activate your plan today
Business plan and mentoring Team building Listing and selling
Schedule your consultation or sign up for the Express Course: Create Your Brand in 90 Days . Your distribution starts today!
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