One decision can transform your future. If you have a passion for agave, learn how to turn it into a brand that generates income, pride, and a legacy.
Why today is the best day to start your tequila or mezcal brand
The global market is seeking authenticity: consumers are paying more for 100% agave tequila , artisanal mezcal , and spirits with a history. Getting started now means taking advantage of trends in premiumization , mixology, and export.
Keywords: tequila branding, artisanal mezcal, tequila export, NOM label, white label tequila.
10 quick steps to get started today
- Define your why: What story are you going to tell? (e.g., family tradition, artisanal technique, sustainability).
- Choose your spirit: tequila, mezcal, sotol, bacanora, raicilla, or charanda, depending on your market and resources.
- Validate the recipe or partner: look for a manufacturing or white-label facility with NOM/CRT certification.
- Trademark registration: initiate the process at the IMPI and block the name.
- Design and label: Create a label that complies with NOM and tells your story.
- Market testing: pre-sales, tastings, and partnerships with local bars.
- Digital strategy: web, SEO, Instagram, reels, and valuable content.
- Sales channels: e-commerce, CompraChelas.com, gourmet stores, and select distributors.
- Logistics and fulfillment: packaging, traceability, and quality control.
- Launch: event, press and ongoing promotion plan.
Common mistakes that hold entrepreneurs back (and how to avoid them)
Mistake 1 — Thinking that quality is enough
Quality is essential, but without branding, channels, and marketing, bottles remain in the cellar. Solution: combine quality with sales strategy.
Error 2 — Failure to comply with the NOM and records
Incorrect labeling or lack of certifications can halt your project. Solution: Incorporate legal counsel from the start.
Error 3 — Launch without validation
Producing thousands of bottles without validating demand is expensive. Solution: Start with small batches and pre-sales.
Myths you should forget
- Myth: “Mezcal sells itself.” Reality: It requires branding and distribution.
- Myth: "I need millions to get started." Reality: There are white-label and maquila models that reduce investment.
- Myth: "You can only be successful with tequila in Jalisco." Reality: Storytelling and marketing strategy are what position you.
— Testimony
Testimonial: “We produced 500 bottles and didn't know how to sell them. With strategic advice and a pre-sale on social media and CompraChelas.com, we sold the first batch in 30 days and managed to reach four bars in the city.” — Mariana R.
Practical tips (ready to apply today)
- Define your ideal client: tourist, bartender, collector, or premium consumer?
- Prepare a realistic cost sheet: include NOM, labeling, logistics, and margins.
- It begins with a pre-sale campaign and tastings to validate price and packaging.
- Partner with platforms and allies: CompraChelas.com , TequilaWhiteLabel.com , AgaveInstitute.com .
Possibilities that open up when you act
Exports, placement in international restaurants, collaborations with mixologists, limited-edition collectors' editions, and participation in international trade shows. It all starts with one step: launch.
— Your next step
Ready to get started? Schedule a free consultation or register now for the Express Course: Create Your Brand in 90 Days . Limited seating available.
RESERVE YOUR SPOT → Register here