Why creating a tequila brand is a unique opportunity
Tequila and mezcal not only represent Mexican culture but are also highly profitable products globally. Demand for agave spirits has grown exponentially in markets such as the United States, Europe, and Asia, making them an excellent business option for entrepreneurs and business owners. However, importing and marketing these spirits requires compliance with strict regulations and legal processes. In this guide, we detail how to do so efficiently and in record time.
Step 1: Market research and brand definition
- Demand and trends: Identify the countries with the highest consumption of tequila and mezcal.
- Competence: Analyze established brands and differentiate themselves with a unique value proposition.
- Consumer profile: Define whether the product will be aimed at a premium, artisanal, or commercial segment.
- Importing country regulations: Each market has specific regulations for the importation of alcoholic beverages.
Step 2: Compliance with regulations (NOM, CRT, labeling)
- Official Mexican Standard (NOM-006 and NOM-070): Regulate the production of tequila and mezcal respectively.
- Tequila Regulatory Council (CRT) and Mezcal Regulatory Council (CRM): They oversee product certification.
- Labeling: Must comply with specific information requirements on the packaging according to the NOM and the destination country.
Step 3: Production (artisanal vs. industrial) and selection of certified producers
Depending on the brand's positioning, you must choose between artisanal or industrial production:
- Artisanal: Focused on small batches using traditional methods. Ideal for premium markets.
- Industrial: Large-scale production with advanced technology to optimize costs.
- Producer Selection: Working with certified distilleries is key to ensuring product quality.
Step 4: Branding and packaging design
- Brand name: Must be registrable and attractive to the target market.
- Bottle and label design: Must comply with regulations and convey the brand identity.
- Trademark registration: It is crucial to protect intellectual property in key markets.
Step 5: Marketing and distribution (national and international)
- Sales channels: Retail, e-commerce, distributors, bars and restaurants.
- Pricing strategy: Consider production costs, taxes and profit margin.
- Export documentation: Includes certificate of origin, customs permits, and shipping logistics.
Real stories of brands created in 3 months
Many brands have managed to establish themselves in international markets in record time thanks to effective strategies and specialized advice.
Avocato achieved its first export to the US in less than 3 months, reducing costs and optimizing processes with TequilaWhiteLabel.com .
"Create your own tequila brand in record time with TequilaWhiteLabel.com "
If you want to launch your own tequila or mezcal brand and avoid the common mistakes that can delay your project by up to 3 years, we invite you to join our free course. With TequilaWhiteLabel.com , you can have your brand ready for export in as little as 3 months . Sign up today and start your path to success.
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