The multi-million dollar potential of Mexican spirits in the international market
Global agave market: over $10 billion today
The agave spirits sector is expected to represent ~USD 10.5 B in 2024, growing at 7.8% annually until 2030.
Tequila alone is worth over $11 billion in 2023 and will reach $18.5 billion in 2032.
Mezcal grows with a CAGR of 11% and exports are on the rise
Factors driving growth
- Premiumization: consumers willing to pay for quality and origin.
- Mixology culture: Agaves are increasingly popular in cocktails
- Sustainability and origin: artisanal brands with history and traceability.
- Geographic expansion: Asia and Europe show significant growth in imports.

Opportunities for your brand
- Export to the US, Europe, and Asia with premium craftsmanship.
- Launch niche products (raicilla, bacanora, sotol).
- Focus on premium mixology and collaborations with bartenders.
- Highlight sustainability: “organic,” “100% agave,” “fair trade.”
“Growth in Europe and Asia is impressive; mezcal is now a global cocktail drink.” — International Distributor
Do you want to take your share of the market?
Visit CompraChelas.com , TequilaWhiteLabel.com , and AgaveInstitute.com for launch programs, consulting, and global networking.
Schedule your free call or join the 90-day Express Course and take your brand to the international market with focus and strategy.
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