The U.S. is the number one market for tequila. Getting in requires strategy, compliance, and allies. Here's how.
Overview: Why the United States?
- High demand for 100% agave tequila and cocktails.
- Consumer willing to pay for premium and ultra premium .
Main challenges (and how to overcome them)
| Challenge | How to overcome it |
|---|---|
| Regulation and permits | Work with a licensed importer; manage COLA/TTB and compliant labeling. |
| Three-tier system | Define importer, distributor, and retailer with clear roles and margins. |
| Intense competition | Real differentiation: terroir, process, history and functional packaging. |
| Logistics and costs | Plan lead times, insurance, and pricing by channel to maintain margins. |
Key opportunities
- Latino communities and mixology in anchor cities.
- E-commerce where legal; subscriptions and limited editions.
Mistakes to avoid
- Print label without validating destination requirements.
- Relying on a single distributor without managing regions.
- Underestimating inbound marketing budget.
Testimony
“With pilots in Texas and Florida, we refined pricing and packaging. Then we scaled up to the East Coast.” — Rodrigo V.
Move forward with allies
Export Route Sales and Marketplace Technical TrainingSchedule your consultation or sign up for the Express Course: Create your brand in 90 days .
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