Starting a business in the world of Mexican spirits like tequila , mezcal , charanda , bacanora , sotol , or raicilla is an exciting adventure, but not without risks. Many entrepreneurs make costly mistakes due to a lack of information or advice. In this article, we reveal the most common mistakes and how you can avoid them from the start.
1. Not defining a solid brand concept
Your brand must have a soul. Many fail by launching a product without a story, without a differentiator. Remember: in the world of tequila or mezcal, the story sells as much as the flavor .
2. Ignorance of NOM regulations
Failure to comply with NOM regulations can result in fines, confiscations, or the inability to export. AgaveInstitute.com helps you understand and comply with all legal requirements without complications.
3. Choosing the wrong producer or manufacturer
A good product starts with a good partnership. Evaluate the producer's experience, quality, traceability, and ethics. At TequilaWhiteLabel.com, we connect you with the best in the country.
4. Ignoring the packaging and label design
Many entrepreneurs underestimate the power of branding. An attractive bottle can be the difference between selling or going unnoticed.
5. Not having a sales and distribution strategy
The best mezcal in the world won't sell itself. Define your target market, distribution channels, and digital strategy from the start.
Real testimony
"I invested everything in production and forgot about branding. My first batch went unsold for eight months. After taking the TequilaWhiteLabel course, I repositioned my brand and now export to California."
– Omar López, Founder of Sacred Fire
Practical tips to avoid mistakes:
- Schedule a consultation call before investing.
- Do not sign contracts without professional review.
- Validate your proposal with market tests.
- Partner with experts in labeling, registration, and exporting.
Avoid wasting time and money: do it with backup
Starting your own spirit brand doesn't have to be a lonely or expensive journey. With support, you can avoid the mistakes others have made. Learn, plan, and act strategically.
Ready to get it right from the start?
Schedule your free consultation at TequilaWhiteLabel.com or sign up for the express course to launch your brand in 90 days with expert support.
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