Discover how to bring your tequila brand to the international market while complying with regulations and maximizing your profitability.
Why is creating a tequila brand a unique opportunity?
Tequila is one of the fastest-growing beverage exports. With sales exceeding $3 billion annually, the market offers a great opportunity for visionary entrepreneurs.
Step 1: Market research and brand definition
Before launching your brand, it's essential to identify demand in key markets like the US, Europe, and Asia. Define your value proposition and the profile of your ideal consumer.
Step 2: Compliance with regulations (NOM, CRT, labeling)
To export tequila, you must comply with NOM-006-SCFI-2012 , which regulates its production and marketing. You also need certification from the Tequila Regulatory Council (CRT) and comply with labeling regulations in each destination country.
Step 3: Production (artisanal vs. industrial) and selection of certified producers
Choose between artisanal or industrial production methods. Working with certified distilleries will guarantee quality, regulatory compliance, and access to international markets.
Step 4: Branding and packaging design
Eye-catching packaging aligned with your target market can make all the difference. Investing in strong branding will increase your tequila's recognition and perceived quality.
Step 5: Marketing and distribution (national and international)
Develop an effective distribution strategy through distributors, exporters, and online sales platforms. Consider regulations and tariffs in each country.
Brands created in 3 months
With the support of TequilaWhiteLabel.com , several entrepreneurs have developed their own tequila brand and exported it in just three months. Find out how they did it.
Do you want to create your own tequila brand?
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