Guía definitiva para crear, certificar, exportar y vender tu marca de tequila en 2025

The definitive guide to creating, certifying, exporting, and selling your tequila brand in 2025.

How to Build a Successful Tequila Brand from Scratch

A complete guide for entrepreneurs looking to launch their tequila or mezcal brand in record time.

Why is creating a tequila brand a unique opportunity?

The tequila and mezcal market has grown by more than 20% annually in exports to the United States. More and more entrepreneurs are looking to enter this multi-million dollar business. With the help of experts like TequilaWhiteLabel.com , you can achieve this in just three months , avoiding costly mistakes and complying with all national and international regulations.

Step 1: Market research and brand definition

  • Identify your target market: national or international?
  • Define your value proposition: artisanal, premium, organic, unique flavor.
  • Analyze the competition and opportunities for differentiation.

Step 2: Compliance with regulations (NOM, CRT, labeling)

  • NOM (Mexican Official Standard) : regulates the production process.
  • Certification from the Tequila Regulatory Council (CRT) or the Mezcal Regulatory Council (CRM).
  • Labeled in accordance with Mexican and international regulations.

With TequilaWhiteLabel.com , this process is made as simple as possible.

Step 3: Production and selection of certified producers

  • Artisanal : traditional and limited production.
  • Industrial : higher volume with more automated processes.

We connect you with certified manufacturers that guarantee quality and compliance.

Step 4: Branding and packaging design

  • Name, logo, visual narrative.
  • Bottle, label and packaging design.
  • Trademark registration and positioning.

Step 5: Marketing and distribution

  • Sales channels: retail, online, export.
  • International fairs and specialized marketplaces.
  • Digital strategies and public relations.

How to export tequila and mezcal to the United States without making costly mistakes

  • Obtain FDA clearance and TTB COLA.
  • Work with certified importers with experience in alcoholic beverages.
  • Prepare legal documentation and labels in English in accordance with the law.

Avoid common mistakes that could cost you thousands of dollars and years of delay.

How do I get certified to sell tequila with a designation of origin?

  • Register with the Tequila Regulatory Council (CRT) or CRM.
  • Uses blue agave tequilana weber and complies with NOM-006.
  • Submit to physical and chemical analysis and verify facilities.

With our advice, you can have your certification ready in weeks.

The best marketing strategies to sell tequila and mezcal in 2025

  • Storytelling focused on the origin and soul of agave.
  • Influencer marketing and sensory experiences.
  • Programmatic advertising and SEO strategies for e-commerce.

Brands that communicate with purpose sell more and generate loyalty.

How much money do you need to launch your own tequila brand?

The minimum investment is around $200,000 MXN , including development, certification and initial productions.

  • Design and branding: $20,000 - $50,000 MXN.
  • Initial production: $80,000 - $120,000 MXN.
  • Registrations, procedures, labeling: $40,000 - $60,000 MXN.

With TequilaWhiteLabel.com you can achieve this with less time, less money, and fewer mistakes.

Brands created in 3 months

More than 200 entrepreneurs have created their tequila brands with us. Brands like Tequila Peluche and Mezcal Santaella are now exported to the US, Canada, and Japan.

Create your own tequila brand in record time!

Sign up now for our free course or e-learning platform and take the first step toward success.

GOLD Club

He Gold Club from CompraChelas.com and CompraTequila.com: If you want to take home a true tequila gem, the Gold Club CompraChelas.com is your ticket . As a member, you'll receive monthly shipments of the most exclusive tequilas, including limited editions from Tequilera Los Valores. Plus, you'll have access to special discounts and benefits. Don't miss out!

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