Turn every trade show and point of sale into a learning, sales, and distribution machine.
Pre-fair checklist
| Element | Ready | Grades |
|---|---|---|
| Pitch 30s + 2 recipes | □ | Simple, memorable and measurable |
| POP and technical sheets | □ | Story + process + pairing |
| Unique coupons per day | □ | Measurable ROI |
| Appointment calendar | □ | Buyers and distributors |
| Landing with QR | □ | Checkout and CRM |
On the sales floor: 4 movements
- Attracts: clean booth, sensory visual, tasting ritual.
- Educa: origin, notes, cocktails and pairings.
- Convert: launch bundle + single coupon.
- Capture: QR to landing, WhatsApp opt-in and NPS.
Common mistakes
- Giving away a product without capturing data.
- Talk about everything except closure.
- Do not measure coupons per day.
Myths
- “Fairs are pure branding.”
- “If people like it, they search for themselves.”
Odds
- Post-event with live broadcasts and local PR.
- Shopping routes with your recipe book.
Testimonials
Luis — Bacanora: “With daily coupons we understood which recipe sold the most.”
María — Raicilla: “We closed 9 stores with appointments scheduled before the fair.”
CTA
Want a trade show plan that sells? Schedule a consultation or sign up for the 90-day express course .
FAQ
How to calculate product for a fair?
Project tastings/hour × target conversion × average ticket.
How to prioritize leads?
Score by intention: buyer > distributor > end consumer.
Schedule your call or register
Today is the day: Discovery Call or 90-day course.