Turn your passion for agave into a real business with a clear, legal, and profitable roadmap.
Route in 10 steps
- Define your value proposition and audience (premium, mixology, collector).
- Select category: white, reposado, añejo or cristalino.
- Choose NOM certified maquila/white label.
- Develop a label that complies with NOM and tells your story.
- Calculate costs and pricing by channel.
- Pre-sale and pilot tastings to validate demand.
- Production of the first batch and quality control.
- Go-to-market: on-trade, boutique retail and e-commerce.
- Activations and PR with bartenders/chefs.
- Measurement (turnover, buyback, margin) and scaling.
Common mistakes
- Print label without NOM review.
- Producing thousands of unvalidated bottles.
- Relying on a single sales channel.
Myths that hold us back
- “I need millions” → the white label model reduces the initial investment.
- “Quality alone sells” → without channel and marketing there is no rotation.
Testimony
“I launched in 90 days with pre-sales and today I'm in 14 bars.” — Valeria R.
Activate your brand today
Create your brand in 90 days Sell on the marketplace Technical trainingSchedule your consultation or register for the Express Course to create your brand in 90 days.
 |
He Gold Club from CompraChelas.com and CompraTequila.com: If you want to take home a true tequila gem, the Gold Club CompraChelas.com is your ticket . As a member, you'll receive monthly shipments of the most exclusive tequilas, including limited editions from Tequilera Los Valores. Plus, you'll have access to discounts and special benefits. Don't miss out! |