Do you have a great product but don't know how to sell it?
Many entrepreneurs start with an excellent spirit, but fail to achieve sales. The reason isn't quality, but rather a lack of a clear strategy. In this article, you'll learn how to sell your tequila or mezcal step by step and avoid the mistakes that ruin even the best brands.
Step 1: Define your brand identity
Your story, your values, and your unique value proposition should be reflected in every bottle. Without a clear identity, it's impossible to connect with your market. Research what makes your mezcal, tequila, or spirit different.
Step 2: Know your ideal market
Identify your consumer: Is he or she young, a gourmet, a collector, or a foreigner? Each profile requires a different sales and marketing approach.
Step 3: Register your trademark and comply with the NOM
Legal compliance is essential for marketing your product in Mexico and abroad. You can save time and money by working with TequilaWhiteLabel.com , experts in launching brands from scratch.
Step 4: Create your sales strategy
Include profitable prices, distribution channels, and promotions. Don't jump in without a plan, or you'll end up burning capital.
Common mistake: Relying solely on trade shows or friends to sell. You need solid processes and channels.
Step 5: Positioning and differentiation
Don't compete solely on price. Educate your market, tell your story, highlight your artisanal work, and build a community.
Real example:
Carlos, founder of Agave Sagrado , used to sell 10 bottles a month. After redefining his brand with Tequila White Label, he now exports to the U.S. and sells more than 800 bottles per month.
Testimonials
“I thought good quality was enough. Thanks to the express course, I understood how to sell, and today I have my mezcal in three states.” — Lourdes M.
“With TequilaWhiteLabel, I achieved in 3 months what I hadn’t achieved in 2 years on my own. — Juan C. ”
Ready to launch your brand?
You can also sign up for the Express Course to Create Your Tequila or Mezcal Brand in 90 Days and get up to 50% off if you enroll today.
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