Do you want to protect your brand and prevent it from being stolen?
If you're launching a tequila or mezcal brand, legally registering your brand name is a must. Failure to do so can cost you time, money, and your reputation. Here's how to do it correctly in Mexico.
Why is it important to register your trademark?
- It grants you exclusive legal rights of use.
- Prevent third parties from using similar names.
- It is essential for exporting, franchising, or selling your business.
- Builds confidence in investors and distributors.
Steps to register your trademark with the IMPI
1. Phonetic and visual search
Before registering, check that there are no other identical or similar trademarks on the IMPI (Mexican Institute of Industrial Property) website. Use their trademark search tool.
2. Choose the right class
Tequila and mezcal belong to Class 33 of the Nice Classification (alcoholic beverages). If you sell derived products, you may require additional classes.
3. Fill out the application
You can complete the process online or in person. You'll need:
- Brand name
- Logo (if applicable)
- Owner's data
- Proof of payment
4. Pay the official fee
The approximate cost is $3,126 MXN (may vary). Payment can be made online or at a bank teller using the form provided by the IMPI.
5. Wait for the resolution
The IMPI (Spanish Immigration and Customs Institute) will review your application and issue a resolution within 4 to 6 months . If everything is correct, you will obtain a 10-year, renewable title.
Key tips to secure your registration
- Avoid generic names or those that include words like “tequila” or “mezcal” without authorization.
- Consult with an intellectual property attorney.
- Also register your web domain and social media accounts with the same name.
Do you want help registering your trademark?
If you need legal or strategic support, or want to launch your tequila or mezcal brand from scratch, our team is here to help you step by step. We've already helped hundreds of entrepreneurs position their brands in the market.
Request a free consultation or download our complete legal guide for alcoholic beverage brands.
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