Place your brand on shelves and menus with a clear process: preparation, contact, tasting, closing, and repurchase.
Preparation: Your foundation for entering retail and hospitality
- Compliance: NOM, batches, traceability, labeling and barcodes.
- Pricing by channel: wholesale, HORECA, events, and D2C without cannibalization.
- Commercial kit: technical sheets, photos, cocktail recipe book and POP.
3x3 Method: Prospect, Present, Test
- Prospecting: 30 points (10 stores, 10 bars, 10 private events) with contact and manager.
- Presentation: 60–90s script with value proposition (flavor, story, margin and turnover).
- Test: guided tasting with call-to-offer (introductory price, volume bonus, or initial POP loan).
Smart Negotiation
- Performance bonuses: no permanent discounts; links benefits to monthly turnover.
- Exclusivity: defines zone/volume/time, not open conditions.
- Controlled consignment: with minimum inventory and weekly review.
Follow-up that sells
Implement a simple CRM (WhatsApp Business + spreadsheets/CRM) with reorder reminders, staff materials, and seasonal promotions.
Useful templates
60–90 second script
- Presentation (10s): who you are and your brand.
- Proposal (30s): distinctive flavor, history and margin.
- Test (20s): invite them to taste.
- Closing (20s): introductory offer and initial order.
Tasting checklist
- Glasses and ice, serving and recipes.
- POP: pendants, displays, menu inserts .
- Coupon codes to measure buyback.
Testimonials
“With the 3x3 method, we closed 9 accounts in 30 days. The rotation gave us leverage to improve conditions.” — Ale, artisanal charanda
Ready to hit the bars and shops? Schedule a consultation or sign up for the express course (90 days): TequilaWhiteLabel.com · AgaveInstitute.com · CompraChelas.com
Recommended keywords
“place tequila in bars”, “sell mezcal in stores”, “beverage distribution”, “tasting events”, “raicilla”, “bacanora”, “sotol”.