Why creating a tequila brand is a unique opportunity
Tequila and mezcal are two of the most sought-after spirits worldwide. With exponential growth in markets such as the United States, Europe, and Asia, the export of Mexican spirits represents a highly profitable business opportunity. However, starting a business in this industry requires knowledge, investment, and well-defined strategies.
In this article, we'll explain step-by-step how to launch your own tequila or mezcal brand, complying with all necessary regulations and optimizing time and costs with the TequilaWhiteLabel.com platform.
Step 1: Market research and brand definition
- Demand and trends: Identify the most profitable markets for export.
- Competence: Analyze established brands and their strategies.
- Target audience: Define whether your tequila or mezcal will be aimed at a premium, mass, or niche segment.
Step 2: Compliance with regulations (NOM, CRT, labeling)
- Mexican Official Standard (NOM): Compliance with standards NOM-006-SCFI-2012 (tequila) and NOM-070-SCFI-2016 (mezcal).
- CRT and CRM Certification: Guarantees product authenticity.
- Labeling: Must comply with the requirements of each importing country.
Step 3: Production (artisanal vs. industrial) and selection of certified producers
- Artisanal production: Focuses on small quantities and traditional methods.
- Industrial production: Greater volume, advanced technology and lower costs.
- Producer Selection: It's key to work with a certified distillery that guarantees quality and regulatory compliance.
Step 4: Branding and packaging design
- Name and logo: Should reflect the brand identity.
- Bottle and label: Attractive design and regulatory compliance.
- Brand history and values: Provides authenticity and connects with consumers.
Step 5: Marketing and distribution (national and international)
- Digital platforms: E-commerce and digital marketing.
- Distributors and wholesalers: Partnerships with importers in key markets.
- International events and fairs: Opportunity to showcase your brand and connect with buyers.
Real stories of brands created in 3 months
With TequilaWhiteLabel.com , entrepreneurs have been able to develop and launch their brands in record time. Some examples include:
- Plush: Export to the US in 90 days with an initial investment of $250,000 MXN.
- Tuilerie: Expansion into Europe with a premium focus and sales of over 10,000 bottles in the first year.
"Create your own tequila brand in record time with TequilaWhiteLabel.com "
Launching a tequila or mezcal brand can be a long and complex process, but with TequilaWhiteLabel.com you can do it in just 3 months, complying with all regulations and optimizing costs.
Register now for our e-learning platform or access our free course and start building your brand today.
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