How to get started in the tequila and mezcal industry? The ultimate guide for entrepreneurs

The tequila and mezcal industry represents one of the most lucrative opportunities in the alcoholic beverage market. With growing demand in both domestic and international markets, starting your own brand can be a highly profitable business. However, the traditional process can take up to three years and require a significant investment. In this guide, we'll show you how to reduce that time to just three months with TequilaWhiteLabel.com .

1. Understand the Tequila and Mezcal Industry

Key Differences Between Tequila and Mezcal

• Tequila: Made exclusively with Blue Agave (Agave Tequilana Weber) and regulated by the Tequila Designation of Origin (DOT) .
• Mezcal: It can be produced with more than 30 varieties of agave and has a more artisanal distillation process.

Key Regulations and NOMs

• Tequila: NOM-006-SCFI-2012, regulated by the Tequila Regulatory Council (CRT) .
• Mezcal: NOM-070-SCFI-2016, supervised by the Mezcal Regulatory Council (CRM) .

2. Initial Investment and Budget

• Estimated minimum investment: MXN $200,000.
• Main costs:
  • Trademark registration and certifications.
  • Production and bottling.
  • Labeling design and compliance.
  • Marketing and export strategy.

3. Step-by-Step Process to Create Your Brand

Step 1: Define your Value Proposition

• Identify your target market (national or international).
• Differentiation in flavor, design and brand narrative.

Step 2: Trademark Registration and NOM Compliance

• Register your trademark with the Mexican Institute of Industrial Property (IMPI) .
• Comply with the labeling standards according to the corresponding NOM .

Step 3: Production and Bottling

• Partner with a certified distillery.
• Ensure product quality and consistency.

Step 4: Marketing and Export Strategy

• Identify distributors and points of sale.
• Comply with international regulations (FDA, TTB in the US).

4. Reduce Creation Time from 3 Years to 3 Months

With TequilaWhiteLabel.com , you can create your own brand in 3 months or less . We offer:

• Step-by-step guides and personalized consulting .
• Connection with certified distilleries .
• NOM compliance and certifications assured .