Choosing the right spirit is one of the most strategic decisions when creating your own brand. Each beverage has its own history, flavor, tradition, and unique demand. Here, we help you make the best choice based on your vision, market, and resources.
1. Tequila: the world-renowned giant
Ideal if you're looking to penetrate international markets with an already established beverage. It's versatile, well-known, and has a broad infrastructure. But it's also competitive and requires strict compliance with NOM-006.
2. Mezcal: the rebellious and artisanal soul
Perfect for brands that want to stand out for their authenticity, origin, and complex flavors. Mezcal is a global trend and has a strong cultural and artisanal influence. Regulated by NOM-070.
3. Charanda: the little-explored Mexican rum
Distilled from sugarcane, exclusive to Michoacán. Ideal if you're looking for an exclusive, less saturated niche. It has a DO that offers protection and differentiation.
4. Bacanora: The Secret of the Sonoran Desert
Made from Yaqui agave, it has a unique profile and growing interest. Its production is increasing and could be a great bet for a disruptive brand. DO in Sonora.
5. Sotol: the northern distillate with pre-Hispanic history
Made from sotol (not agave), with appellation rights in Chihuahua, Durango, and Coahuila. Still little known internationally, but with potential for positioning in premium markets.
6. Raicilla: the unknown cousin of mezcal
Traditional from Jalisco, with fruity and floral notes. Highly sought after by connoisseurs. If you're looking to create an exotic brand, this may be your best option.
How to make the right decision?
- Analyze your target market: What is your consumer looking for?
- Evaluate your budget: Some processes and raw materials are more expensive.
- Consult with experts: At TequilaWhiteLabel.com we guide you step by step.
- Try the product: Do tastings before deciding.
Real testimony
"I chose Bacanora because I wanted an authentic brand, with deep roots and still under-exploited. It was the best decision!"
– Roberto Valencia, founder of Sol del Desierto
Practical advice:
Create a comparison table with production costs, ripening time, raw material availability, and ease of export. At AgaveInstitute.com, we'll help you put it together.
Ready to choose your spirit and launch your brand? Sign up for the express course or schedule a free consultation . Bring your entrepreneurial dreams to life!
 |
He Gold Club from CompraChelas.com and CompraTequila.com: If you want to take home a true tequila gem, the Gold Club CompraChelas.com is your ticket . As a member, you'll receive monthly shipments of the most exclusive tequilas, including limited editions from Tequilera Los Valores. Plus, you'll have access to special discounts and benefits. Don't miss out! |