Cómo Crear un Plan de Negocios Sólido para tu Marca de Bebidas Alcohólicas

How to Create a Solid Business Plan for Your Alcohol Brand

A great product without a plan is just a good intention. Here's the roadmap to turning your idea into a profitable and scalable brand.

1) Executive summary: clarity that investors will love

Define in one page: value proposition, segment, competitive advantage, 12-month goals, and capital needs.

2) Market and competition analysis

  • Keywords: 100% agave tequila, artisanal mezcal, raicilla, bacanora, sotol, charanda.
  • Trends: premiumization, cocktails, e-commerce, limited editions.
  • Competitors: Map price, channel, and proposition. Detect real gaps.

3) Product and compliance

Defines categories (white, reposado, aged), sensory profile, and NOM/labeling compliance . Works with certified producers.

4) Commercial strategy and channels

Channel mix

  • On-trade: bars, mixology, boutique hotels.
  • Off-trade: gourmet stores and specialized retail.
  • Digital: own website, marketplaces such as CompraChelas.com .

5) Finance: costs, pricing and margins

Calculate Cost of Goods Sold (COGS), channel margin, and break-even point. Avoid price cannibalization between on- and off-trade and e-commerce.

Includes scenarios: conservative, base and aggressive (12 months).

6) Roadmap 90-180 days

  1. Sensory and price validation with tastings/pre-sales.
  2. Final labeling in compliance with NOM.
  3. Activations and pilot agreements with 10–20 points of sale.

Common mistakes

  • Produce without validating demand.
  • Forget logistics and fulfillment costs.
  • Generic brand message.

Myths that hold us back

  • “I need millions to get started” → White-label model reduces initial investment.
  • “Quality is enough” → Without channel and marketing there is no rotation.

Testimony

“With a clear plan, we recovered our investment from the first batch in 11 weeks.” — Karina S.

Activate your plan today

Create my brand in 90 days Sell on the marketplace Technical training

Schedule a consultation or register for the Express Course to create your brand in 90 days.

GOLD Club

He Gold Club from CompraChelas.com and CompraTequila.com: If you want to take home a true tequila gem, the Gold Club CompraChelas.com is your ticket . As a member, you'll receive monthly shipments of the most exclusive tequilas, including limited editions from Tequilera Los Valores. Plus, you'll have access to special discounts and benefits. Don't miss out!

© Your Brand — A plan that is executed, a brand that grows.

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