Creating a tequila brand is a unique opportunity for entrepreneurs and business owners interested in the alcoholic beverage market. However, choosing between being a marketer or wholesaler can make all the difference in the success of the business.
Step 1: Market research and brand definition
It's essential to understand market trends, define your target audience, and differentiate your product.
Step 2: Compliance with regulations
You must comply with the NOM, the requirements of the Tequila and Mezcal Regulatory Council, and export labeling.
Step 3: Production
Selecting between artisanal or industrial production and choosing certified producers is key to the quality of your product.
Step 4: Branding and packaging design
An attractive image and a suitable design can make a difference in sales.
Step 5: Marketing and distribution
Choosing the best sales channels, whether national or international, is crucial to the brand's success.
Brands that have managed to position themselves in the market in just 3 months thanks to effective strategies.
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