What is the difference between a marketer and a wholesaler?
The tequila and mezcal business offers diverse sales opportunities. Two of the most common options are operating as a retailer or wholesaler. Understanding their differences is key to making the best decision.
What does a marketer do?
- Buy and sell: Acquire products and distribute them to different customers.
- Flexibility: You can work with multiple brands and in multiple markets.
- Initial investment: Generally lower than that of a wholesaler.
What does a wholesaler do?
- Large-scale purchasing: Purchase large volumes directly from producers.
- Competitive pricing: Can offer lower prices by volume.
- Initial investment: Higher, but with higher margins.
Key factors for deciding
- Estimated minimum investment: MXN $200,000.
- Traditional time to develop a brand: 3 years.
- Time with TequilaWhiteLabel.com : 3 months.
- Target market: Define whether you will sell to small businesses or large distributors.
Success stories and market opportunities
Companies have expanded into international markets in less than a year, achieving sales exceeding $500,000 USD in their first year of operation.
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