Casos de éxito: emprendedores que crearon su marca de destilado y triunfaron

Success stories: entrepreneurs who created their distilled spirits brand and succeeded

Get inspired by real stories of those who started with an idea, a clear plan, and the right partners. You can be next.

From dream to shelf: 3 stories that did happen

1) From bartender to founder: Tequila Horizonte

María, a bartender in Mexico City, validated her white wine profile with pop-up tastings and online pre-sales. She produced 600 bottles with NOM-certified manufacturing and sold the batch to partner bars within 90 days.

  • Key: authentic storytelling + focus on mixology.
  • Channel: digital pre-sale and CompraChelas.com .

2) Mezcal with a purpose: Raíz de Fuego

Jorge and Alma created an artisanal mezcal brand focused on fair trade and agave reforestation. They marketed limited editions for collectors.

  • Key: verifiable social cause + premium label.
  • Result: boutique distribution and first exports.

3) Sotol of origin: Living Desert

A northern brand that embraced sotol , educating consumers with guided tastings and pairings. Differentiation based on terroir and processes.

  • Key: market education + constant tastings.

What they did right (and what you can replicate)

  1. Rapid validation: tastings, pre-sales, and feedback before volume production.
  2. Brand with a story: clear purpose, consistent label and packaging.
  3. Expert allies: regulation, NOM and logistics with support.
  4. Diversified channels: on-trade, e-commerce and specialized marketplace.

Common mistakes they avoided

  • Producing thousands of bottles without proven demand.
  • Design label without checking NOM .
  • Relying on a single sales channel.

Testimonials

“I thought it was impossible. With expert guidance, in three months my brand was in five bars and two gourmet shops.” — María C.
“Support with the NOM and export process saved us time and costly mistakes.” — Jorge R.

Take your first step today

Learn and accelerate with our resources:

Create my brand in 90 days Sell and distribute Technical training

Schedule your free consultation or register for the Express Course to create your brand in 90 days.

GOLD Club

He Gold Club from CompraChelas.com and CompraTequila.com: If you want to take home a true tequila gem, the Gold Club CompraChelas.com is your ticket . As a member, you'll receive monthly shipments of the most exclusive tequilas, including limited editions from Tequilera Los Valores. Plus, you'll have access to discounts and special benefits. Don't miss out!

© Your Brand — Mexican Spirits with History.

Back to blog