Casos de éxito: emprendedores que crearon su marca de destilado y triunfaron

Success stories: entrepreneurs who created their distilled spirits brand and succeeded

Get inspired by real stories of those who started with an idea, a clear plan, and the right partners. You can be next.

From dream to shelf: 3 stories that did happen

1) From bartender to founder: Tequila Horizonte

María, a bartender in Mexico City, validated her white wine profile with pop-up tastings and online pre-sales. She produced 600 bottles with NOM-certified manufacturing and sold the batch to partner bars within 90 days.

  • Key: authentic storytelling + focus on mixology.
  • Channel: digital pre-sale and CompraChelas.com .

2) Mezcal with a purpose: Raíz de Fuego

Jorge and Alma created an artisanal mezcal brand focused on fair trade and agave reforestation. They marketed limited editions for collectors.

  • Key: verifiable social cause + premium label.
  • Result: boutique distribution and first exports.

3) Sotol of origin: Living Desert

A northern brand that embraced sotol , educating consumers with guided tastings and pairings. Differentiation based on terroir and processes.

  • Key: market education + constant tastings.

What they did right (and what you can replicate)

  1. Rapid validation: tastings, pre-sales, and feedback before volume production.
  2. Brand with a story: clear purpose, consistent label and packaging.
  3. Expert allies: regulation, NOM and logistics with support.
  4. Diversified channels: on-trade, e-commerce and specialized marketplace.

Common mistakes they avoided

  • Producing thousands of bottles without proven demand.
  • Design label without checking NOM .
  • Relying on a single sales channel.

Testimonials

“I thought it was impossible. With expert guidance, in three months my brand was in five bars and two gourmet stores.” — María C., Tequila Horizonte
“Support with NOM and exports saved us time and costly mistakes.” — Jorge R., Raíz de Fuego

Take your first step today

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© Your Brand — Mexican Spirits with History.

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